It’s all about us

Jibril Washington, founder of Passion Project Creative Company with dark sunglasses and a black t-shirt that says 'Dreamville' is looking down against a bright blue sky with scattered white clouds.

This is Passion Project Creative Company, a creative studio full of creative thinkers who concept and produce culturally inspiring work and helps brands connect with the culture through bold creative. Founded by Jibril Washington, a creative and filmmaker who, as a kid, found the art of storytelling to be the space he could lose himself in, find relatability through, and learn from. Storytelling is everywhere. It’s in music, books, spaces, clothing, photography. Passion Project’s core services focus on creative direction, high-quality video production, and photography. We take briefs and make magic.

Passion Project Creative logo with text in white and black

It’s In You