NBCUniversal partnered with The Warhol Creative to produce a scripted PSA for BuildOn, a departure from the nonprofit’s usual documentary style. The Passion Project Creative were tasked with guiding a team of Warhol Academy fellows through the entire process. From developing the original treatment to pitching the concept and overseeing production and editing, We helped ensure the team delivered a bold, polished final piece that hit all the marks. The result was a fresh, narrative-driven PSA that brought BuildOn’s mission to life in a whole new way.