NBCUniversal teamed up with The Warhol Creative to produce a fresh and inspiring 30-second PSA for City Year New York and Passion Project Creative served as Production and Concept support on the project. The goal was to break away from the usual PSA format and bring new creative energy to the message. From pre-production through post, we focused on capturing the heart and hustle of the City Year experience with a bold visual style that felt unlike anything they’d done before.

We delivered 4 30 second cuts and one 2 minute cut to air on Peacock.